How Google Penalty Recovery Saves Your Rankings

Google penalties have the ability to impact website traffic by reducing your ranking in search results, or removing your website completely from its index. The consequences can be serious, reducing your online visibility and presence, reducing lead generation, along with sales.

These penalties need to be addressed quickly, reducing the damage to your reduced online presence. When the correct steps are taken, you can reclaim lost ground. This involves consistent effort.

Types of Google Penalties

The two main types of Google penalties include manual penalties and algorithm penalities. Manual penalties are reviewed by Google employees. This means a real human being goes through your website and found a few things that does not align with the Webmaster Guidelines. If you receive a manual penalty, a note should be sent via Search Console from Google to advise you of the issue and how to fix it.

Algorithm penalties, on the other hand, are when the automatic filters build into the algorithms identify a violation. Unlike manual penalties, these penalties remain hidden, you do not receive a notification, all you will notice is a major drop in ranking and traffic.

In order to recover, you need to know what penalty has targeted your site. Knowing the difference is essential to put a recovery strategy in place. Common reasons for a penalty include:

• Slow site speed that negatively impacts user experience 
• Low quality content 
• Stuffing keywords that disrupts the natural flow of content, making it hard for users to engage 
• Unnatural or poor quality backlinks from spammy or unrelated websites

It's important to note that Google Penalties are not permanent. You can recover with the right recovery strategy in place.

Google Penalty Recovery

• Identify the extent of the penalty
• Carry out a comprehensive SEO audit
• Clean up your backlink profile, along with outbound links
• Fix any structural issues such as disorganised content 
• Address any content issues, focusing on quality and relevance

Google Penalty Recovery Time frame

There is no set time frame when it comes to recovering from a Google penalty. Recovering your search rankings takes time and patience. There are a number of factors that will impact your recovery time, including:

• Type of penalty – manual penalties can be resolved quickly, while algorithm penalties require comprehensive changes and take longer
• Severity – if you have a serious violation that could impact your recovery time frame. Serious breaches have serious penalties, with longer recovery periods
• Rectification speed – the sooner you determine the issue and take corrective measures, the faster your recovery period will be.

Conclusion

With the digital landscape constantly evolving, it's important to be proactive, avoiding Google penalties where possible to ensure your brand continues to enjoy a good online presence and drives organic traffic to your website. Staying up to date with SEO news and being informed of algorithm updates is a great proactive step to ensure you remain updated with the latest information to keep your website updated and aligned with the Webmaster Guidelines. If you need help recovering from a Google penalty, get in touch with the experts at Genie Crawl today.